The Five Questions: Ted Rubin Social Media Wizard for OpenSky
November 19, 2010
I met Ted through the confluence of Twitter, Facebook and a good old fashioned job interview. Ted found me out there on the WWW because of some work that I’ve done for the #140Conferences. Ted is an engaging man, filled with passion for the future of the eCommerce world. He is driven to work so that he can provide a new way of creating opportunity for micro-sales on the internet. After sitting with Ted for about an hour, we talked about everything but that elusive job, but what I did take home was a new friendship. We spoke about his family, his daughters and his passion for good living.
This friendship opened the door to trust- and then through that door came my request for Ted to participate in the Five Questions.
Thank you Ted for sharing your time with me. I really learned a lot from listening to you.
1. Where are you from? I know you work many hours in the day, when do you find time to eat? What are your favorite foods for business?
I grew up in Oceanside, on the south shore of Long Island. Eating is not a priority for me, especially on work days. I need nourishment, and preferably on the healthy side, but it is usually catch as catch can and eat whatever is around the office. Most days I start with a cup of coffee, grab a banana on the way out the door, and have a Greek yogurt with honey when I get to the office… with another cup of coffee of course. Fortunately OpenSky always has fruit, cereal and peanut butter around for during the day.
2. What is your favorite NYC restaurant right now? What do they do that exemplifies their craft?
This question requires a dual answer. For hanging out and having a cocktail or great glass of wine, business or pleasure, there is no place better for me than Salute at Madison & 39th. Fabulous relaxing bar, open, airy, classy, and always a place to park yourself… plus a good number of big plush leather chairs with tables. Not so great for dinner, expensive for what they offer, but a quick bite in the bar area with drinks works great.
What they do best is let you relax and be social… no pressure.
When it comes to strictly meals I am relatively easy to please. Happy to eat most anywhere from burgers to sushi to fine dining. Recently had an awesome meal, great service, and relaxed surroundings at Lure Fish Bar, 142 Mercer St, with Beth Ellard SVP/GM of Daily Candy… definitely looking forward to going there again.
3. If you could say there was something that you enjoy eating that brings a tear to your eye when you enjoy it, what would that be? Why?
A plate of fresh shellfish particularly really well selected oysters and cherrystone clams. I am friends with Dean Poll, proprietor of Riverbay Seafood in Williston Park, NY and The Central Park Boathouse in NYC. Indulging in such a selection with him, at Riverbay, is probably as good as it gets.
4. Social networking brought us together. What is your social media strategy? I know who you work for but maybe explain a bit of what Opensky is?
I believe everything we do in our personal lives and business revolves around relationships… now more than ever. With effort, an online relationship may begin from the request of a Facebook friend or following someone on Twitter; but make no mistake – that initial request or follow will never create the relationship. Trust is built upon interaction, when you’re true to your word, authentic, and genuine. To build relationships online, you (as a brand or individual) have to offer value in return. Be it via valuable information or personal introductions, engagement and interaction will remain key. By asking questions and proposing ideas, you can engage your followers in such a way to give them the ability and reason to respond. Then when they do respond, interact with them to solidify your relationship, lest it fade away. Directly acknowledge their response, ask follow-up questions and share their insights with others. Follow me on Twitter (@tedrubin) and you’ll see what I mean. The more responsive you are to your audience, the more responsive they’ll be to you.
And that’s where relationships are born.
A brief explanation of OpenSky: at OpenSky, we’re passionate about creating opportunities for entrepreneurs. We’ve built the first open e-commerce platform that connects product creators in need of distribution to tastemakers who have deeply engaged audiences. Together we are democratizing retail. OpenSky guarantees every transaction for 365 days and shares the profits equally with the tastemaker. Simply put by FastCompany… OpenSky is a scalable micro-commerce utility that enables publishers of all sizes to actually make money on the Web.
5. If you could be anywhere in the world, right now, where would that be? What would you eat/drink when you got there?
Key Largo… diving for Florida lobsters all day in the hot sun and cool water, take them back to the dock for a huge bbq with margarita’s and beer… ahhhh!
Chief Social Marketing Officer – Board of Advisors
OpenSky <http://shopopensky.com/> http://ShopOpenSky.com
http://SheSpeaks.com – Advisory Board
http://BigFuel.com – Social Marketing Advisor
My personal blog:
It’s All About Relationships!
Check out OpenSky on:
<http://www.latimes.com/business/la-fi-cover-opensky-20100801,0,4438043.story> Los Angeles Times |
<http://blogs.wsj.com/venturecapital/2010/07/09/the-daily-startup-some-internet-moguls-still-use-friendster/> The Wall Street Journal |
Warren Bobrow is a mixologist, chef, and writer known as the Cocktail Whisperer. In 2010, Bobrow founded “Wild Table” for Wild River Review and serves as the master mixologist for several brands of liquor, including the Busted Barrel rum produced by New Jersey’s first licensed distillery since Prohibition.
Bobrow has published three books on mixology and written articles for Saveur magazine, Voda magazine, Whole Foods-Dark Rye, Distiller, Beverage Media, DrinkupNY and other periodicals. He writes the “On Whiskey” column for Okra Magazine at the Southern Food and Beverage Museum and has written restaurant reviews for New Jersey Monthly.
His first book Apothecary Cocktails, was published in September 2013; and immediately went into a second printing. In 2014, he published Whiskey Cocktails. He was born and raised in Morristown, NJ, on a Biodynamic farm.
Warren Bobrow in this Edition
COCKTAIL WHISPERER, Editor
Apothecary Cocktails: Mexican Sleep Cure
Billy Reid: Bourbon, Branch and a Splash of Southern Lore
Blue Hill/Stone Barns: Time Exists in Harmony with Nature
The Cocktail Whisperer asks Anthony Bourdain Four Questions about Scotch
The Five Questions: Andrew Bell, American Sommelier
The Five Questions Catherine Reynolds
The Five Questions: Lincoln Henderson (Master Distiller)
The Five Questions: Natalie West (Foppiano Wines)
The Five Questions: Randall Grahm
The Five Questions: Sustainable Sushi
A Glass of Bourbon, Branch, and History
Midnight in the Bronx: Visit to Hunt’s Point Wholesale Fish Exchange
A Modern Day Absinthe Alchemist
A Summer Cocktail Party for Artie Shaw
Tales of the Cocktail: New Orleans, Louisiana